Our salon

About Us

Avella Beauty

Our Story

Avella Beauty is a unique, eco-friendly boutique beauty studio offering sugaring, skincare, and eyelash extensions located in the heart of Phoenix, AZ. Founded by licensed esthetician and entrepreneur Kelley Chere, our studio is dedicated to providing high-quality beauty services that are both sustainable and gentle on the skin. Our experienced estheticians use only the highest quality, all-natural products to provide customized treatments that are tailored to your unique skin type and concerns. We're passionate about our work, and we're dedicated to providing our clients with the highest quality beauty services in a warm and welcoming environment.

Our Mission
Amour Propre

Kelley and her team of licensed estheticians work under the philosophy of “amour propre,” meaning “self-love,” to help each client find their ideal look and inner-confidence. At Avella Beauty, our mission is to provide our clients with a safe, relaxed, and personalized beauty experience that helps them feel confident and beautiful. We're committed to sustainability and eco-friendliness, and constantly seeking out new ways to reduce our environmental footprint. We're proud to be a woman-owned business, and we strive to empower and uplift women through our services and our community.

Owner/Esthetician/Master Lash Artist

Kelley Chere

Kelley Chere is a licensed esthetician with a passion for helping her clients look and feel their best. With over 12 years of experience in the beauty industry, Kelley has honed her skills and expertise in a variety of areas, including facials, sugaring techniques, and eyelash extensions. With her expertise and dedication to quality and personalized care, she is truly a trusted partner in your skincare journey.

Cosmetologist + Sugaring Specialist


Tatyana is a licensed cosmetologist and native of Phoenix, AZ. She is committed to using only the highest quality, all-natural products in her treatments, and dedicated to providing personalized, attentive service that meets each client's unique needs and preferences. Whether you're a longtime sugaring enthusiast or you're new to the technique, Tatyana is here to help you achieve the smooth, hair-free skin you desire.

Our team is growing. Join us!

We’re seeking stylist candidates who are licensed cosmetologists or estheticians to join the Avella Beauty team.

Client Testimonials

Kate Crawford

Wow had an amazing experience getting a sugar wax with Kelly, and they were very communicative and professional as well!

Felicia H.

I love the organic part of the process and that it is Woman-Led. Got to love this place.

Sonya Martinez

You cannot go wrong with either one of these ladies! Best lash artists around!!


Avella Beauty is a boutique lash and sugaring company in Phoenix, Arizona. Our beauty studio is the premier beauty destination for individual eyelash extensions, sugaring hair removal, microblading, skincare and more.